There have been some pretty memorable commercial catch phrases for cereals over the years. Among them is the 1990s ad campaign for Kellogg’s Corn Flakes: “Kellogg’s Corn Flakes – Taste them again for the first time.”
It’s genius, really–a call to go back to relive the pleasure, the delight, the satisfaction of a product which may have lost its luster in your mind, and its place in your pantry.
When it comes to your spiritual life, have you lost the pleasure, the delight, the satisfaction you once found in the Savior? Has walking with Him lost its luster? Has He lost His place in your heart?
Jesus calls you to return to your first love–to “taste” Him again, as though for the first time.
“Taste and see [as if for the first time!] that the LORD is good” (Psalm 34:8).
“But I have this against you, that you have left your first love. Therefore remember from where you have fallen, and repent and do the deeds you did at first; or else I am coming to you and will remove your lampstand out of its place–unless you repent” (Revelation 2:4-5, NASB).
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